Marketing

Google Analytics – how to create, how to use it, how to read the data and why it is a must-have of any language school

10/08/2020 Martyna Kunda

As the owner of a language school you know very well that when undertaking any actions (whether related to sales or marketing), you analyze them and assess the effects, even if you are not aware of that. You check students’ satisfaction, evaluate the work of the secretariat and sales results of your representatives. Now that […]

Instagram has the power – creating, developing your school’s account, and reaching new recipients

28/07/2020 Anna Ćwiklińska

If you are looking for new channels to reach customers and you have no Instagram profile, it is high time to change this! Instagram is the world of photos, movies, pictures, but it is also a huge purchasing potential of your potential recipients. According to data presented by Instagram, 200 million users log onto the […]

Everything you need to know about a website and solutions worthwhile to apply

15/07/2020 Martyna Kunda

The COVID-19 pandemic shed completely new light on how language schools function. Recent months have demonstrated the enormous importance of the efficient running of a school played by a state-of-art website and skillful organization of online work. Probably now you are asking yourselves the question of what a website has to do with administration and […]

How to make a Google business card and why is it worthwhile to have one?

09/07/2020 Anna Ćwiklińska

Imagine a situation like this: Emily, your potential students, searches language schools online by location because she would like to find a course near her home or workplace. On a map, near her apartment, only two schools are displayed, but she clearly remembers there are many more of them… Why is it so? See how […]

Enhance your online visibility – everything on how to make yourself stand out against the plethora of other language schools’ offers

29/06/2020 Martyna Kunda

Online marketing has been with for almost 26 years already, so this is a relatively young area compared to other marketing tools. However, despite the relatively short lifespan, it is currently an absolute must-have of promotional activities in almost any type of company, including language schools. Many terms and slogans related to this area are […]

A language school in the times of pandemic – reaching maximum effectiveness and improving sales

24/06/2020 Martyna Kunda

We are officially launching the first article in the cycle! We know that sometimes the plethora of information related to sales, marketing, and school management can be confusing for you at best. No wonder, as the process is highly complex. We decided to use the summer holiday not only to sort it all out but […]

If you know less…you get the shorter end of the stick – what a good manager should remember, part 2

17/01/2020 Martyna Kunda

In the previous part of the article, we focused mainly on management strategy and relations in the team of your school’s employees; today we will speak a little more about the approach to the customers and about what should be borne in mind in the budgeting process. Customer is the most important – get to […]

You know less… the worse it will get– what a good manager should remember, part 1

15/01/2020 Martyna Kunda

Increasingly a school manager is like a one-man orchestra and on top of that one that cannot be replaced by anyone else. In the rush of meetings and organizing everything „for now” – or even worse ”for yesterday” – the only thing a school owner still has time and strength to deal with is to […]

Think big – how to expand your school and go beyond the limits of your market, part 1

06/12/2019 Martyna Kunda

„I have tried almost everything, but nothing seems to work”, „Gladly, but I don’t know what to start with” and „I’m afraid to take risks” are perhaps among the most frequent thoughts crossing the minds of school owners when the topics of expanding the scope of school’s operations and entering new markets are addressed. And […]

5 things language schools might learn from technological start-ups

12/11/2019 Martyna Kunda

It is terrific if you are one of those language school owners or managers who try to educate, train themselves constantly! But what if nothing you have learned seems to work? Times are changing very fast, and the pace of life and nature of work changes alongside too. Consequently, it is worthwhile to challenge anything […]

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Marketing

Google Analytics – how to create, how to use it, how to read the data and why it is a must-have of any language school

Instagram has the power – creating, developing your school’s account, and reaching new recipients

Everything you need to know about a website and solutions worthwhile to apply

How to make a Google business card and why is it worthwhile to have one?

Enhance your online visibility – everything on how to make yourself stand out against the plethora of other language schools’ offers

A language school in the times of pandemic – reaching maximum effectiveness and improving sales

If you know less…you get the shorter end of the stick – what a good manager should remember, part 2

You know less… the worse it will get– what a good manager should remember, part 1

Think big – how to expand your school and go beyond the limits of your market, part 1

5 things language schools might learn from technological start-ups

Marketing

Google Analytics – how to create, how to use it, how to read the data and why it is a must-have of any language school

Instagram has the power – creating, developing your school’s account, and reaching new recipients

Everything you need to know about a website and solutions worthwhile to apply

How to make a Google business card and why is it worthwhile to have one?

Enhance your online visibility – everything on how to make yourself stand out against the plethora of other language schools’ offers

A language school in the times of pandemic – reaching maximum effectiveness and improving sales

If you know less…you get the shorter end of the stick – what a good manager should remember, part 2

You know less… the worse it will get– what a good manager should remember, part 1

Think big – how to expand your school and go beyond the limits of your market, part 1

5 things language schools might learn from technological start-ups

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