Marketing

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Customer Relationship Management – managing the customers, controlling the sales activities and an online toolkit

We are just starting the second module of our cycle! In the first module, we wrote about tools facilitating acquisition of new customers. This time we are going to address key issues related to long-term relationship management. We will go through all stages step by step, from relationship building to student retention. When offering your […]

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Enhance your online visibility – everything on how to make yourself stand out against the plethora of other language schools’ offers

Online marketing has been with for almost 26 years already, so this is a relatively young area compared to other marketing tools. However, despite the relatively short lifespan, it is currently an absolute must-have of promotional activities in almost any type of company, including language schools. Many terms and slogans related to this area are […]

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