It is difficult to break through, right?
All the constant offers.
Your client and potential students get in their email inboxes.
- Do you send newsletters?
- But click-through rates freeze like magic?
- Do you want to get their attention?
- But don’t know how or want to be intrusive?
In today’s short, guest post, Bill Soady, Marketing and Customer Service Consultant for Language Schools shares some tips on how to make the indicators skyrocket!
Of your marketing emails ever get read.
So, which is best for you and your email content?
- If you post once a month, it’s read once every four months.
- If you post once a week, it’s read once every four weeks.
- If you post four times a week, it’s read once a week.
- If you post once a day and it’s read 3 times a week!
But won’t my subscribers get annoyed if I send more emails?
Only if your content is not engaging, provides value, is entertaining, or doesn’t motivate your reader.
Subscribers who hit unsubscribe are not your ideal clients anyway, so they are best off your list.
Your ideal clients will simply ignore those emails they don’t have time to read.
But they will continue to read 25% of your content which keep you front of mind. So, when your subscriber list (now filled with laser-focused ideal clients) is presented with an irresistible offer, they are more likely to buy.
Buy from you, and not your competitor.
How do you get your emails opened?
1. Subject lines
Did you know that nearly 50% (yes, that’s half) of all email recipients, open the email based solely on the strength of a good email subject line?
They don’t know for sure what the email contains, they don’t know how long the email will be, and they don’t know what benefit they’ll receive.
An email is a mystery box until we add the subject line.
A good tool to test your subject lines meet industry standards is to use subjectline.com
2. Keep Email Subject Lines ASAP: As Short as Possible
Your clients are busy, don’t waste their time.
The subject line should give them a REASON to open the email.
Save the details for the email itself.
Keep it short, to the point, and never push the character count or your message will get cut off mid-…
Examples of short, effective subject lines:
- It’s finally here!
- Feature updates are available.
- Join us tomorrow.
- Half off everything in stock.
- Sorry, you missed it.
3. Deadlines, Scarcity, and Fear of Missing Out (FOMO)
People hate missing an opportunity.
Think about when you were a kid and you heard the bells of the ice cream truck blocks away.
You’d start asking all sorts of questions: Where is it? How far away?
Will it drive down our street?
By the time you ran outside, money in hand, you were primed to buy.
No matter how old we get, we’re still triggered by the idea that something great is about to happen and we’ll be left out!
Set the notion of a ticking clock or limited quantities.
You should help the client arrive at their eventual conclusion.
When clients are busy they’ll let your offers sit on the back burner, that’s why they need a motivator to decide.
FOMO-driven email subject line examples:
- Register by August 2nd!
- I grew sales by 800% with…
- For our first 500 sign-ups…
- Only 6 hours left to sign up.
- We just restocked.
- This will not be replaying this event.
- After this Friday, it goes into the vault.
- Oops, looks like you forgot something.
- You’re losing 15% of your sales, here’s why.
- The 5 tips all marketers overlook.
4. Emojis Make for Good Email Subject Lines
Many entrepreneurs and businesses are resistant to using emojis because they’re perceived as being childish or unprofessional.
The fact is emojis are not only becoming a greater part of typical communication, but they can be a HUGE boost to open rates when used correctly.
Think of emojis like salt in a dish, add just a little and it elevates everything, but too much and your guests will be running for the exits.
As it turns out, emoji placement also affects recipients’ perception of a subject line.
Shelley Walsch, the founder of content marketing agency ShellShock, tested 3.9 million emails.
She found that 7 out of 12 analyzed campaigns indicated that including an emoji at the end of a subject line resulted in a better open rate than when the emoji is at the beginning.
5. Email Subject Line Personalization
People love their own names.
It makes them feel seen and important.
By adding a subscriber’s name to your subject line, you not only drastically increase open rates, but you put the notion in the lead’s mind that you’re speaking directly to them.
This sort of thing makes you stand out in a flooded inbox.
- Stephanie, here’s our latest article about corgis!
- Brandon, download these animation tools.
- Nicole, have you seen our latest font options?
They say that food cooked with love and attention tastes better and the same can be said about your attention to your emails and your subject lines in particular.
Give them both more care and attention and you will get better deliverability.
Get these better and your audience will actually look out for your emails and look forward to receiving them in the future.
To your email success!
Bill Soady is a Marketing and Customer Service Consultant for Language Schools.
He specializes in attracting more consistent quality leads, with A-player staff and retaining over 80% renewals every year.
Book a clarity session via this link.
“I will not try and sell you anything during this call, but after jumping on your clarity session…you’ll know exactly what you need to do to GROW your business.”