Inspiration

The Google business card of a language school – why is it worthwhile to have one?

27/03/2018 awirkowska

Imagine the following situation: Mark, your potential customer, searches for a language school on the Internet by location because he does not want his trips to classes to take longer than 30 minutes. Only two schools are displayed on the map near his apartment. But he knows there are a lot of them. Why is […]

50 free websites and tools for creating graphics

27/02/2018 awirkowska

You do not have to know professional tools or spend a lot of money to develop attractive graphic materials. In today’s article, you will learn the basic rules governing the development of such materials and free solutions owing to which you will create images, infographics or leaflets no true graphic artist would be ashamed of.

6 trends in website design for 2018

13/02/2018 awirkowska

An average lifespan of a website is approximately two years. Which by no means implies that after elapse of such a period we are forced to create a completely new site. It all depends mainly on whether the newest standards and trends were accounted for in the website’s design and deployment. In today’s entry, I […]

A good promotional video for a language school – what is it exactly like?

31/01/2018 awirkowska

If you wonder whether you need a promotional video at all, perhaps you will be convinced by the fact that every day your potential customers play and share millions of videos, which spread very fast across social media. Why exactly should you make one and what an advertising spot for your language school should look […]

A language school’s blog – why and how it should be run? (+RANKING 2018)

16/01/2018 awirkowska

In recent years corporate blogs have been springing up like mushrooms as part of content marketing strategies. Several language schools try blogging, but very few are successful. What to do to be in the latter group? Check the tips that will help you to build a blog worthy of a place in a ranking and […]

A good logo of a language school – 8 design rules

02/01/2018 awirkowska

A logo is the basic element of visual identification, owing to which customers will recognize your language school. Therefore it is so important for the logo to be not only neat and nicely designed, but also to reflect the nature of your activities. So what should it look like?

How to use personas for sales growth?

28/11/2017 awirkowska

Regardless of whether you start another term of your operations, or you are just establishing your own language school, you have to put yourself in your customers’ shoes from time to time. How you communicate with them translates directly into marketing statistics and volume of courses’ sales. If you still do not have defined personas, […]

How to write the “About us” page to win a customer?

14/11/2017 awirkowska

Most language schools have the “ABOUT US” tab. Who does not stress in their offer professional teachers, modern teaching curriculum, many years of experience in teaching and several languages in the offer… Exactly. How a few sentences can persuade a customer to buy a language course in your school and not any other?

Free Webinar: How to avoid chaos in your language school, reduce your working time and extremely increase your happiness due to business results?

18/10/2017 awirkowska

We would like to invite you for a free webinar where you will learn about: 5 easy steps for creating clear, useful and powerful instructions for your employees, Creation of inside website for your instructions, How to motivate employees to follow your instructions? 24th of October (Tuesday) at 2 pm London time/ 4 pm Moscow time/ 3 pm Warsaw time […]

Being a mentor, or flipped classroom methodology

10/10/2017 awirkowska

The unavoidable return from summer holidays is coming; yes I know, I should not remind about that. But this is not the only gripe of foreign language teachers. The other major one is the bulk of work a teacher needs to put into preparation for each class. How to work more effectively during lessons? How […]

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