Inspiration

Why would I need the whole branding stuff, or how to create the image of a language school?

19/06/2018 Karolina Racińska

You wonder if a language school can be a brand? Certainly yes, if you constantly build its awareness and create the desirable image. This is a time-consuming, but profitable direction. Just think about it – would you buy a product from a store you have never heard of or from the one with that funny pet […]

13 free Android applications that are going to change your language school life

16/05/2018 Karolina Racińska

13 free Android applications that are going to change your language school life Can you imagine life without a mobile phone or a tablet? The omnipresent Internet access has changed the face of the world, because it has given us billions of applications facilitating not only day-to-day functioning, but also an integrated pursuance of business […]

The Google business card of a language school – why is it worthwhile to have one?

27/03/2018 awirkowska

Imagine the following situation: Mark, your potential customer, searches for a language school on the Internet by location because he does not want his trips to classes to take longer than 30 minutes. Only two schools are displayed on the map near his apartment. But he knows there are a lot of them. Why is […]

50 free websites and tools for creating graphics

27/02/2018 awirkowska

You do not have to know professional tools or spend a lot of money to develop attractive graphic materials. In today’s article, you will learn the basic rules governing the development of such materials and free solutions owing to which you will create images, infographics or leaflets no true graphic artist would be ashamed of.

6 trends in website design for 2018

13/02/2018 awirkowska

An average lifespan of a website is approximately two years. Which by no means implies that after elapse of such a period we are forced to create a completely new site. It all depends mainly on whether the newest standards and trends were accounted for in the website’s design and deployment. In today’s entry, I […]

A good promotional video for a language school – what is it exactly like?

31/01/2018 awirkowska

If you wonder whether you need a promotional video at all, perhaps you will be convinced by the fact that every day your potential customers play and share millions of videos, which spread very fast across social media. Why exactly should you make one and what an advertising spot for your language school should look […]

A language school’s blog – why and how it should be run? (+RANKING 2018)

16/01/2018 awirkowska

In recent years corporate blogs have been springing up like mushrooms as part of content marketing strategies. Several language schools try blogging, but very few are successful. What to do to be in the latter group? Check the tips that will help you to build a blog worthy of a place in a ranking and […]

A good logo of a language school – 8 design rules

02/01/2018 awirkowska

A logo is the basic element of visual identification, owing to which customers will recognize your language school. Therefore it is so important for the logo to be not only neat and nicely designed, but also to reflect the nature of your activities. So what should it look like?

How to use personas for sales growth?

28/11/2017 awirkowska

Regardless of whether you start another term of your operations, or you are just establishing your own language school, you have to put yourself in your customers’ shoes from time to time. How you communicate with them translates directly into marketing statistics and volume of courses’ sales. If you still do not have defined personas, […]

How to write the “About us” page to win a customer?

14/11/2017 awirkowska

Most language schools have the “ABOUT US” tab. Who does not stress in their offer professional teachers, modern teaching curriculum, many years of experience in teaching and several languages in the offer… Exactly. How a few sentences can persuade a customer to buy a language course in your school and not any other?

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