Before a contemporary customer decides to buy a language course, they manage to examine a given language school inside out. Have you ever wondered how your school can be perceived in various communication channels? Omnichannel strategy is a trend you cannot afford to ignore in 2017.

You wonder what to do to win new students, you keep improving the website, take care of the first contact with customers in the joint journey. And have you thought about those who already are your customers? Learn how to build a community loyal to your brand.

More and more teachers take advantage of non-standard foreign language teaching forms. Also many online tools supporting the teaching process emerge and materials are available in abundance. We selected 8 links to websites with free tools and materials that are bound to arouse passion for foreign language learning in your students.

Conducting lessons through the Internet becomes more and more popular due to constantly evolving cameras and microphones, increasing quality of the bandwidth and growing popularity of mobile devices. If you can’t catch a student on the spot or you prefer remote learning, you should remember about few things in order to avoid the following situations…

You don’t have to be a social media expert to take care of major elements of your language school’s Facebook profile. If you have never wondered what its success depends on, it’s high time to learn a few practical tricks. Owing to them you will not only take care of a coherent image of your language school, but you will also effectively contribute to sales growth. Let’s go for it!

Lead generation, prospect, conversion, sales pipeline – do those terms sound for you like ones bordering on English and magic? Learn how to attract smartly the people who can become your customers soon. Have no fears, this will follow the KISS formula: Keep It Sweet and Simple.

Does your language school have an Instagram account? If not, think if it would not be worthwhile to create one for 300 million potential customers you are likely to meet there every day. Learn practical methods for promoting you school using photos and videos and win tons of customers.

Winning over completely new customers is more difficult than keeping good relations with present students. What about former students? Certainly, you should not give them the brush-off at once. Well, after all the fact that you buy a pair of shoes in an e-store does mean that you will never return there. In the article below you will learn how to activate archived students and enjoy full groups in the new term.

Imagine a language school whose employees have access to all financial data, know how much everybody in the company earns, they determine their work schedules, the number of days off is unlimited, and the owner does not know where they are during working hours. Sounds like a recipe for total disaster and bankruptcy in just one month? You’re all wrong.

Even the most creative text does not attract a customer as effectively as a visual image, whether you buy photos from chargeable sites or you use royalty-free ones. There are photographs-traps lurking everywhere; ones that may discourage potential students from joining your school. What makes photos good or bad? See what you should eschew most and download a pack of free photos.