Category: "How to attract new clients?"

6 trends in website design for 2018

An average lifespan of a website is approximately two years. Which by no means implies that after elapse of such a period we are forced to create a completely new site. It all depends mainly on whether the newest standards and trends were accounted for in the website’s design and deployment. In today’s entry, I would like to discuss the most interesting elements, which in my opinion will dominate the websites in 2018.

How to write the “About us” page to win a customer?

Most language schools have the “ABOUT US” tab. Who does not stress in their offer professional teachers, modern teaching curriculum, many years of experience in teaching and several languages in the offer… Exactly. How a few sentences can persuade a customer to buy a language course in your school and not any other?

10 tricks for an effective Facebook Fan Page of a language school

You don’t have to be a social media expert to take care of major elements of your language school’s Facebook profile. If you have never wondered what its success depends on, it’s high time to learn a few practical tricks. Owing to them you will not only take care of a coherent image of your language school, but you will also effectively contribute to sales growth. Let’s go for it!

How to generate sales leads smartly?

Lead generation, prospect, conversion, sales pipeline – do those terms sound for you like ones bordering on English and magic? Learn how to attract smartly the people who can become your customers soon. Have no fears, this will follow the KISS formula: Keep It Sweet and Simple.

Mission: reactivation! Or how to regain former students?

How to regain former students

Winning over completely new customers is more difficult than keeping good relations with present students. What about former students? Certainly, you should not give them the brush-off at once. Well, after all the fact that you buy a pair of shoes in an e-store does mean that you will never return there. In the article below you will learn how to activate archived students and enjoy full groups in the new term.

7 examples of the forbidden photos that will scare off your potential clients

7 examples of the forbidden photos that will scare off your potential clients

Even the most creative text does not attract a customer as effectively as a visual image, whether you buy photos from chargeable sites or you use royalty-free ones. There are photographs-traps lurking everywhere; ones that may discourage potential students from joining your school. What makes photos good or bad? See what you should eschew most and download a pack of free photos.