An average lifespan of a website is approximately two years. Which by no means implies that after elapse of such a period we are forced to create a completely new site. It all depends mainly on whether the newest standards and trends were accounted for in the website’s design and deployment. In today’s entry, I would like to discuss the most interesting elements, which in my opinion will dominate the websites in 2018.
Category: "How to attract new clients?"
If you wonder whether you need a promotional video at all, perhaps you will be convinced by the fact that every day your potential customers play and share millions of videos, which spread very fast across social media. Why exactly should you make one and what an advertising spot for your language school should look like?
In recent years corporate blogs have been springing up like mushrooms as part of content marketing strategies. Several language schools try blogging, but very few are successful. What to do to be in the latter group? Check the tips that will help you to build a blog worthy of a place in a ranking and win customers’ trust.
Most language schools have the “ABOUT US” tab. Who does not stress in their offer professional teachers, modern teaching curriculum, many years of experience in teaching and several languages in the offer… Exactly. How a few sentences can persuade a customer to buy a language course in your school and not any other?
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Something else comes to your mind? Feel free to share your ideas with me.
You don’t have to be a social media expert to take care of major elements of your language school’s Facebook profile. If you have never wondered what its success depends on, it’s high time to learn a few practical tricks. Owing to them you will not only take care of a coherent image of your language school, but you will also effectively contribute to sales growth. Let’s go for it!
Winning over completely new customers is more difficult than keeping good relations with present students. What about former students? Certainly, you should not give them the brush-off at once. Well, after all the fact that you buy a pair of shoes in an e-store does mean that you will never return there. In the article below you will learn how to activate archived students and enjoy full groups in the new term.
Even the most creative text does not attract a customer as effectively as a visual image, whether you buy photos from chargeable sites or you use royalty-free ones. There are photographs-traps lurking everywhere; ones that may discourage potential students from joining your school. What makes photos good or bad? See what you should eschew most and download a pack of free photos.