How to attract new clients?

Innovative Language School – Free Webinar!

20/04/2021 Martyna Kunda

This time we have prepared something special for our global blog readers. Together with Edubears and Edunation, we are planning a unique event for you! However, before we reveal more details, we invite you to a free webinar this Thursday: „Innovative Language School. How creative ideas will help you in building brand clients will fall in […]

Trust-based selling – a bonus article arguing that relationships are not everything!

25/03/2021 Martyna Kunda

We were about to end the third „Manager’s Guide” miniseries with our last article when suddenly the topic of trust in selling surfaced. Since this topic is so extensive it deserves a separate article, at your request we have developed a bonus post to add to our series! You can read below how to differentiate […]

Communication and relations in a language school and what does this have to do with sales?

15/02/2021 Martyna Kunda

After a short break for LangLion updates, we are coming back to you with our cycle titled „A language school in the times of pandemic” and consequently we are completing the third „Manager’s Guide” mini-series. We have already written how to prepare sales procedures, developed potential scenarios and roles of your employees, and their proper […]

Sales’ ABC – possible scenarios

23/11/2020 Martyna Kunda

As owners of a language school, you certainly realize which moment determines your language school’s „to be or not to be”. This is certainly the moment when a customer displays an interest in a language course, signs the contract, and decides to continue learning in your school. When competition is scarce, e.g. in a given […]

Sales procedure and employee onboarding – possible scenarios of sales process course and how to prepare for them.

21/10/2020 Martyna Kunda

You already know how to do online business and know key issues related to the achievement of sales targets, so the time has come to learn the sales procedures and employee onboarding! In this module, we are going to tell you how to prepare sales procedures, what the possible scenarios are, and what role is […]

Customer in the online world

28/09/2020 Martyna Kunda

We live in digital reality and many of our daily activities have shifted into the online domain. More and more people value the possibility to do the shopping and receive post-sales services without leaving home, and the trend is going to be on a rise with time. This also concerns schools and decisions related to […]

How to avoid burning sales leads?

27/08/2020 Anna Ćwiklińska

Acquisition of sales leads is the main goal of a majority of marketing actions, but this is just the beginning of the road towards success. To achieve a real outcome, a permanent customer in this case, it is necessary to launch the entire sales process. We have already written on how to acquire sales leads, […]

CRM in a language school

20/08/2020 Anna Ćwiklińska

Do you think your school is too small to bother about the implementation of another tool? Do you think this is just another tool that contributes nothing? And what is that CRM all about? In this article, we want to show you the control over sales efforts you might gain if you make one more […]

Customer Relationship Management – managing the customers, controlling the sales activities and an online toolkit

13/08/2020 Martyna Kunda

We are just starting the second module of our cycle! In the first module, we wrote about tools facilitating acquisition of new customers. This time we are going to address key issues related to long-term relationship management. We will go through all stages step by step, from relationship building to student retention. When offering your […]

Google Analytics – how to create, how to use it, how to read the data and why it is a must-have of any language school

10/08/2020 Martyna Kunda

As the owner of a language school you know very well that when undertaking any actions (whether related to sales or marketing), you analyze them and assess the effects, even if you are not aware of that. You check students’ satisfaction, evaluate the work of the secretariat and sales results of your representatives. Now that […]

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