LinkedIn is a unique platform that allows language schools to reach professionals and companies interested in learning foreign languages. In 2024, changes in the algorithm and trends on the platform open up new opportunities. This article has been prepared with language schools in mind, aiming to optimize their activities on LinkedIn to effectively promote their courses and educational values.
What will you find in this article?
- How does the LinkedIn algorithm support language schools?
- Why is LinkedIn ideal for language schools?
- How to set up a language school’s account on LinkedIn?
- What content works best on LinkedIn for language schools?
- Sample publication plan for a language school
- Advertising on LinkedIn – how to promote your language school?
- Analysis and optimization of activities
- Summary – LinkedIn for language schools
How does the LinkedIn algorithm support language schools?
The LinkedIn algorithm rewards content that is visually and substantively engaging. It’s worth focusing on concise posts with attractive graphics or vertical videos with subtitles. Optimizing content for mobile devices is crucial, as they dominate among users.
- Even 65% of users access LinkedIn on mobile devices, which is why it’s worth creating posts that are friendly for these types of devices (marketingscoop).
- Posts must be catchy from the first few seconds — both in terms of content and visually.
Why is LinkedIn ideal for language schools?
LinkedIn is an excellent platform for language schools that allows building an expert brand and reaching professionals from various industries who want to improve their language skills.
The platform enables:
- Reaching companies: LinkedIn is the ideal place to promote language courses for company employees.
- Building an expert image: publishing valuable educational content strengthens your school’s position in the industry.
- Acquiring new students: professionals who want to develop their language skills, especially in a business context, are active on LinkedIn.
Read our latest article and learn how to acquire clients for your language school!
How to set up a language school account on LinkedIn?
If your language school is not yet active on LinkedIn, here’s a quick step-by-step guide to get started:
Registration
- Go to the LinkedIn website and click „Join now.”
- Enter your email address and password.
- Provide the name of the language school as the profile name or create a personal account for the owner.
Profile completion
- Profile picture: use your school’s logo.
- Headline: a short sentence describing what your school offers, for example, „Professional language courses for businesses and individuals.”
- Profile description: this is where you present the history of your school, your offerings, and unique teaching methods.
Adding content
- Add photos from courses, videos demonstrating lessons, or certificates.
- Include a link to your school’s website for quick and easy contact.
Building a network
- Connect with current and potential clients, teachers, and business partners.
- Invite individuals from the educational and language industries to your network.
What content works best on LinkedIn for language schools?
Educational posts with graphics
Posts with graphics, especially those optimized for mobile devices, will be a very good choice right from the start.
Examples
- „5 Business Expressions You Must Know Before a Job Interview.”
- „How to Effectively Learn Vocabulary? Tips from Our Teachers.”
Tips
- Add vertical graphics or photos – they are more visible in mobile users’ feeds.
- Use short sentences and address the problems your school solves.
Carousels (PDF Guides)
Carousels in the form of PDF attachments are a great way to present detailed content in an attractive manner.
Examples
- „12 Effective Techniques for Memorizing Vocabulary.”
- „How to Write Professional Emails in English?”
Tips
- Limit the number of slides to 10-12.
- Each slide should contain a simple, clear message (maximum 50 words).
Videos with demonstration lessons
Videos allow you to showcase teaching methods, the energy of teachers, and the school’s atmosphere. It’s a great format for engaging potential students.
How to create engaging videos?
- Duration: 1-2 minutes.
- Start with a strong question, e.g., „Do you know how to correctly pronounce these 3 tricky English words?”
- Add subtitles – up to 35% of users watch videos without sound.
Surveys
Surveys in language school are a simple way to increase interaction with users.
Examples
- „How do you prefer to learn languages? A) Group, B) Individually, C) Online”
- Add the option „Other, write in comments” – this increases the number of interactions.
Sample publication plan for a language school
Below is a sample publication plan for a language school. Use it at the very beginning and see how it works for you.
Also, test publications on different days to ensure they are best suited to your audience.
Monday: post with a guide, e.g., „5 Mistakes to Avoid When Learning English.”
Wednesday: video with a short lesson, e.g., „How to Use the Idiom ‚Break the Ice.'”
Friday: PDF carousel, e.g., „12 Ways to Learn Vocabulary While Traveling.”
If you’re looking for ready-made solutions for social media publishing, be sure to check out the 4-1-1 rule described in the article “10 tricks for an effective Facebook fanpage of a language school.”
Advertising on LinkedIn – how to promote your language school?
LinkedIn Ads are an effective way to reach a precisely defined target group, such as companies that need language courses for employees.
Types of Ads
- Video Ads: ideal for presenting course offerings or teaching methods.
- Carousel Ads: show step by step how your school helps achieve language fluency.
- Text Ads: promote free trial lessons or webinars.
How to plan an effective campaign?
- Define the target group: LinkedIn allows you to target users by position, industry, or location.
- Create engaging content: videos and graphics attract more engagement.
- Monitor results: check statistics such as clicks and cost per conversion to optimize your campaign.
Measuring the effects
- Track campaign statistics like clicks, conversions, and cost per result.
- Optimize ads by eliminating content that does not yield results.
Analysis and optimization of activities
Regularly analyzing the results of your activity on LinkedIn is key to success. Here’s how you can monitor and optimize your actions:
How to analyze results?
1. Post statistics
- LinkedIn provides detailed data on views, reactions, and engagement.
- Check which content attracts the most attention – whether it’s videos, carousels, or educational posts.
2. Demographic analysis
- Analyze who your audience is: age, industry, positions. This helps you tailor content to their needs.
3. Measuring effectiveness over time
- Pay attention to the days and times when your posts achieve the best results. – Test different formats and compare their effectiveness.
How to optimize activities?
1. Experiment with formats
- If videos perform better than text, increase their presence in your strategy.
- Regular publications
- Stick to a schedule by publishing content at least 2-3 times a week.
- Engagement in comments
- Build relationships with users by responding to their questions and comments.
Summary – LinkedIn for language schools
LinkedIn is a platform with enormous potential for language schools looking to expand their operations. It is ideal for building an expert image and collaborating with companies. With the right publishing strategy, audience interaction, and effective use of ads, you can build a strong brand and attract new students.
And if you want to learn more about social media, check out our article on the language school’s Instagram.