Video in 2025 remains an effective tool! It has appeared in many materials predicting content marketing trends for this year. Therefore, today we will focus on video in language schools! You will find out what benefits it can bring to you, what content is worth creating, and how it supports the online positioning of your school.
What will you find in this article?
- Why is it worth using video in a language school?
- What types of videos are worth creating?
- Key principles of effective video content marketing
- What makes a good promotional video for a language school?
- Video and SEO – how videos help with positioning?
- Summary – how to create a good video for a language school?
Why is it worth using video in a language school?
Video is today one of the most effective tools that can help in running or promoting a language school. It allows you to promote your offer more effectively, build a professional school’s image, or use it during classes.
If you are not yet using videos in your school, it’s high time to change that! Here are a few reasons why it’s worth doing so.
1. Video engages students
There’s no denying that video content is far more interesting for many people than traditional textbooks or texts. Through videos, students can remember new words and phrases more easily because they see them in context. Video also allows for contact with the living language, which is invaluable in learning.
2. Enhancing the effectiveness of learning
Watching video materials aids in developing various language skills. It allows one to practise listening comprehension, correct pronunciation, and intonation. Additionally, well-chosen films can show students how a language is truly spoken – with a natural accent and in real-life situations.
3. Video as a great marketing tool
A language school is also a business, and video is one of the best tools for promotion. You can record short videos showcasing your lessons, testimonials from satisfied students, or interesting language facts. This way, you will attract new students and demonstrate that your school is keeping up with the times. Vertical formats work perfectly on social media.
Check out, how to encourage students to leave reviews!
4. Video builds relationships with students
People are more likely to choose places where they feel comfortable and know the instructors. Regularly posting videos on YouTube, Instagram, or Facebook makes your school feel closer to your audience. It’s an excellent way to showcase your school, its character, approach to learning, and encourage new students to enrol.
Find out more about how to gain student loyalty in a language school!
5. You can start without large investments
Many people think that recording videos is expensive and complicated. In reality, all you need is a smartphone and good lighting to create valuable content. The most important aspects are content and authenticity – people are keen to watch natural, sincere recordings that are not artificially styled.
What types of videos are worth creating?
Based on conducted research, Semrush presents the most effective video formats worth creating.
Below, we show how you can utilise three of the most effective ones in your language school.
Short video formats
Short, dynamic recordings that quickly catch attention and are eagerly watched on social media platforms such as TikTok, Instagram Reels, or YouTube Shorts. This is an ideal format for sharing quick tips, mini-language lessons, or engaging challenges for students.
Company/Product videos
Materials showcasing your language school, its mission, offerings, and the atmosphere of the classes. These can include presentations of instructors, tours of the school, or explanations of teaching methods – anything that helps potential students get to know your brand better.
Customer success stories
Testimonials and stories from students who have achieved their language goals through your courses. This is a powerful marketing tool that builds trust and motivates potential students to enrol in classes.
Key principles of effective video content marketing
According to research by Semrush, video is one of the most effective content marketing formats for many companies – it’s worth taking advantage of!
Additionally, it is excellent for content recycling, allowing you to create other effective materials such as short and long blog articles or student success stories.
What should you remember when creating videos for a language school?
- Vertical formats work great on social media.
- Add subtitles to increase the accessibility of the materials.
- Ensure video quality, even on a minimal budget.
- Be authentic – naturalness is more engaging.
- Brand consistency – colours, fonts, graphic style, and tone of narration should align with the brand identity.
- Include calls to action (CTA) to encourage interaction.
- Recycle video content – it can be used in blogs, podcasts, or social media.
Learn more about language school content marketing. Learn about content that effectively attracts students!
What makes a good promotional video for a language school?
You’re already aware that videos effectively build trust and credibility for a language school, while also making it easier to showcase its atmosphere, teaching methods, and the high competencies of its instructors.
What elements should a good promotional video contain?
- Hook (capturing attention) – the first few seconds are crucial.
- Authenticity – natural shots instead of artificial scripts.
- Emotions – showcasing the passion of teachers and the joy of students.
- Storytelling – short stories that create a bond with the viewer.
- Dynamics and aesthetics – editing tailored to the target audience, attractive graphics, captions.
- Call to action (CTA) – encouragement to enrol in a course, visit the website or get in touch.
The most common mistakes in a school promotional video
As for the most common mistakes in producing a promotional video for a school, these primarily include overly long recordings that quickly discourage viewers.
Equally problematic are excessively staged scenes, lacking authenticity and naturalness.
A significant mistake also turns out to be the failure to tailor content and form to the expectations of potential clients – different materials are more appealing to young people, while others to adults.
Video and SEO – how videos help with positioning?
Video content marketing has another huge advantage – it greatly influences positioning in Google search results. If we want to appear for a specific phrase, we can write a blog article, but equally, we can record a video.
According to internal Google research, nearly 40% of young people (Gen Z) search for information about places or services not through the Google search engine, but via TikTok and Instagram (Tech.co). This highlights the importance of creating video content and adapting it to current trends.
Blog articles remain one of the most important ways to achieve effective SEO for language schools. Check out our post where we explain why and how to run a language school blog!
Summary – how to create a good video for a language school?
Video is a fantastic tool for both learning and promoting language schools. It helps engage students, enhances the effectiveness of learning, and attracts new learners. Most importantly, you can start immediately without significant financial investment. If you haven’t tried it yet, it’s worth giving it a go!
