School in the pandemic

How to avoid burning sales leads?

27/08/2020 Anna Ćwiklińska

Acquisition of sales leads is the main goal of a majority of marketing actions, but this is just the beginning of the road towards success. To achieve a real outcome, a permanent customer in this case, it is necessary to launch the entire sales process. We have already written on how to acquire sales leads, […]

CRM in a language school

20/08/2020 Anna Ćwiklińska

Do you think your school is too small to bother about the implementation of another tool? Do you think this is just another tool that contributes nothing? And what is that CRM all about? In this article, we want to show you the control over sales efforts you might gain if you make one more […]

Customer Relationship Management – managing the customers, controlling the sales activities and an online toolkit

13/08/2020 Martyna Kunda

We are just starting the second module of our cycle! In the first module, we wrote about tools facilitating acquisition of new customers. This time we are going to address key issues related to long-term relationship management. We will go through all stages step by step, from relationship building to student retention. When offering your […]

Google Analytics – how to create, how to use it, how to read the data and why it is a must-have of any language school

10/08/2020 Martyna Kunda

As the owner of a language school you know very well that when undertaking any actions (whether related to sales or marketing), you analyze them and assess the effects, even if you are not aware of that. You check students’ satisfaction, evaluate the work of the secretariat and sales results of your representatives. Now that […]

Instagram has the power – creating, developing your school’s account, and reaching new recipients

28/07/2020 Anna Ćwiklińska

If you are looking for new channels to reach customers and you have no Instagram profile, it is high time to change this! Instagram is the world of photos, movies, pictures, but it is also a huge purchasing potential of your potential recipients. According to data presented by Instagram, 200 million users log onto the […]

Everything you need to know about a website and solutions worthwhile to apply

15/07/2020 Martyna Kunda

The COVID-19 pandemic shed completely new light on how language schools function. Recent months have demonstrated the enormous importance of the efficient running of a school played by a state-of-art website and skillful organization of online work. Probably now you are asking yourselves the question of what a website has to do with administration and […]

How to make a Google business card and why is it worthwhile to have one?

09/07/2020 Anna Ćwiklińska

Imagine a situation like this: Emily, your potential students, searches language schools online by location because she would like to find a course near her home or workplace. On a map, near her apartment, only two schools are displayed, but she clearly remembers there are many more of them… Why is it so? See how […]

Enhance your online visibility – everything on how to make yourself stand out against the plethora of other language schools’ offers

29/06/2020 Martyna Kunda

Online marketing has been with for almost 26 years already, so this is a relatively young area compared to other marketing tools. However, despite the relatively short lifespan, it is currently an absolute must-have of promotional activities in almost any type of company, including language schools. Many terms and slogans related to this area are […]

A language school in the times of pandemic – reaching maximum effectiveness and improving sales

24/06/2020 Martyna Kunda

We are officially launching the first article in the cycle! We know that sometimes the plethora of information related to sales, marketing, and school management can be confusing for you at best. No wonder, as the process is highly complex. We decided to use the summer holiday not only to sort it all out but […]

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