How to attract new clients?

How motivation will change the life of your course participants?

03/12/2014 awirkowska

How much does motivation matter? Should a course instructor be concerned with the motivation of his/her students? Is it course instructors’ role to strengthen the motivation? How to encourage intensive work? By threatening the students? Or perhaps by offering a small bribe? What are motivators and how they work? Although those are relevant questions, we […]

Secretariat in a language school – 6 steps to more effective customer service

26/11/2014 awirkowska

In most language schools, the secretariat is the first contact of a course participant with the school. This is where the present or potential customer is attended. Although the secretariat is a frequently an underrated work area, the financial success of a school depends largely on its efficient functioning. Why?

Promotional events may attract participants to join language school’s courses

12/11/2014 awirkowska

Do you wonder how to attract new course participants, and at the same time encourage the existing students to continue learning in your school? Promotional events will help you accomplish both those targets. There are a few hints on how to organise them.

What to attract participants of language schools with? – Improving the effectiveness of word-of-mouth

05/11/2014 awirkowska

A majority of owners / directors of language schools are aware that one of the best forms of advertising is word-of-mouth, i.e. a satisfied course participant passes on information about his satisfaction and thus creates new satisfied course participants. The method is simple, universally known and extremely effective, but one significant aspect is frequently ignored […]

How to attract students to a language school? – Breaking the obvious patterns

29/10/2014 awirkowska

In this article we want to address something obvious but frequently overlooked due to the effort that needs to be put into going beyond the beaten path, taking a risk and proposing something unorthodox. This is the only way to stand out and attract the attention of new course participants. The fastest method to introduce […]

Content marketing strategy for a language school

16/09/2014 admin

Learn how you can effectively promote your language school and gain competitive advantage over rivals through knowledge-sharing. Content marketing is a strategy consisting in creation and publication of valuable content with a view to drawing interest, attracting and involving a precisely defined group of recipients, who will consequently become our customers. What does the value […]

5 questions concerning effective mailing

16/09/2014 admin

Everything you always wanted to know about mailing in a language school but were afraid to ask. 1. Is mailing effective at all? Internet users are constantly bombarded with advertising emails so they are less and less eager to open them. Nevertheless e-marketers agree that mailing may bring about good effects as long as it […]

Buyer personas in a language school

16/09/2014 admin

Understanding who we target our offer at and what the needs of such person are, we can perform more effective marketing actions and more efficiently sell our services. In realising who exactly we work for, it is very useful to develop buyer personas, i.e. identifiable groups of persons who buy products or services of our […]

How to create a GOOD website for a language school?

16/09/2014 admin

In today’s entry, the issue of creating a GOOD website for a language school will be discussed. Many of the presented pieces of advice are very versatile, but they contain many elements specific only for language schools. This post has been inspired by observation of hundreds, if not thousands, of language schools’ web pages made […]

6 ways to achieve competitive advantage in the tough language school market

16/09/2014 admin

Before we provide any specific advice, we should explain why not being owners of a language school we embark on advising them. In our opinion we are entitled to do owing to by experiences we have collected within 3 years since the moment we first implemented LangLion platform. Since that time we have met owners […]

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