In the face of a dynamically changing educational market, private lessons are becoming an increasingly popular choice among those learning foreign languages. Convenience and access to native speakers are just a few of the advantages that attract students.
However, the growing interest in this learning model does not have to mean just a threat to language schools. In reality, it also represents a huge opportunity to introduce innovations and expand their offerings.
What will you find in this article?
- What are private lessons?
- Why are private lessons so attractive?
- Language schools vs. private lessons: threat or opportunity?
- How can language schools take advantage of this trend?
- Summary: private lessons or language school?
What are private lessons?
To start, it’s worth explaining what private lessons actually are. These are additional extracurricular activities that serve to review material and assist students in preparing homework assigned at school.
In the context of learning foreign languages, private lessons often go beyond this definition. Instead of being just supplementary activities, they become the main form of learning. They usually take place individually, at any location chosen by the student, such as at their home or online.
Why are private lessons so attractive?
Private lessons offer solutions that meet a variety of needs of modern students. This is why some people consider them a more effective way to acquire knowledge.
Here are the 4 most common arguments:
- Flexibility: the student decides on the timing and frequency of the lessons.
- Convenience: lessons take place at the student’s home or online, saving time.
- Customization: the ability to tailor learning to specific goals and preferences.
- Access to native speakers: direct contact with native language teachers.
Language schools vs. private lessons: threat or opportunity?
The popularity of platforms such as Tutlo and Preply shows that online private lessons have tremendous potential. Users value them for their convenience, access to native speakers, and the ability to learn anywhere and anytime. However, the lack of structure and the need for self-discipline are challenges that language schools can effectively capitalize on.
How can language schools take advantage of this trend?
While private lessons may seem like competition, language schools can leverage this trend to their advantage. Here’s how to do it!
Expanding the offer to include online teaching
- Introduce remote lessons using tools like Skype, Zoom, or other educational platforms.
- Implement blended learning, combining traditional classes with online learning.
Flexibility in offerings
- Create curricula tailored to the needs of students who value a personalized approach.
Emphasizing the benefits of group learning
- Promote social interactions, experience exchange, and mutual motivation, which offer additional advantages compared to self-study.
Utilizing modern technologies
- Use mobile apps and educational platforms that engage students and facilitate knowledge acquisition.
- Implement advanced tools that support learning, increasing the attractiveness of the offer.
Summary: private lessons or language school?
Private lessons, while it may appear to be competition, can actually inspire language schools to introduce new solutions. The key to success is adapting the offer to the changing needs of customers.
Want to know how to compete even more effectively with private lessons and other schools? You’ll find the answer in our article on content marketing strategy for language schools!