The European Day of Languages is an international celebration that has already garnered a large fan base, both among schools and students. The aim of the European Day of Languages is to promote the cultural richness and linguistic diversity of Europe, and to encourage language learning regardless of age. It is also an ideal moment to promote your language school. And that’s what this article is about today!
What will you find in this article?
- What is the European Day of Languages?
- Why is the European Day of Languages the perfect opportunity to promote your school?
- Ready-to-use materials
- Summary – European Day of Languages
What is the European Day of Languages?
The European Day of Languages, celebrated on September 26th, was established in 2001 by the Council of Europe and the European Union. Its primary purpose is to promote linguistic diversity and encourage language learning at every stage of life. It is also an opportunity to raise awareness of the importance of knowing other languages in a globalized world. Many countries participate in the event, organizing a variety of initiatives such as language workshops, competitions, meetings with native speakers, and educational campaigns aimed at popularizing language learning.
Thanks to the European Day of Languages, we have the chance to remind everyone that knowing other languages opens doors to new career opportunities, facilitates travel, and builds intercultural bridges. It’s a perfect occasion to join the celebrations and promote language learning through attractive, engaging activities.
Why is the European Day of Languages the perfect opportunity to promote your school?
The European Day of Languages is not only a celebration of linguistic diversity but also a great opportunity to promote your language school. Below, we present ways, ideas, and materials that will help you organize the ideal European Day of Languages at your school. When promoting your school for the European Day of Languages, it’s important to emphasize the benefits that participants can gain.
Social Media
Promotion on social media is a key element of a marketing strategy. Utilize popular platforms like Facebook, Instagram, and TikTok to reach a wide audience. Here are some activity ideas:
- Organize a contest on Instagram: ask users to share videos where they speak in different languages using the hashtag #EuropeanDayofLanguages. The prize could be a free language course or a discount on tuition at your school.
- Language quiz on Instastories: create a series of simple quizzes where users can test their knowledge of different languages. This is a great way to engage followers and simultaneously subtly promote your courses.
- Videos: record short videos showing how to correctly pronounce difficult words in different languages. Include a link to course registration in the videos.
Organizing competitions
Nothing engages audiences like a competitive element! On the European Day of Languages, organize a language contest with prizes for the best participants. You can do this both online and as an in-person event. Here are some examples of contests:
- Translation contest: participants receive a text in a foreign language that they must translate within a set time. For the best, prizes in the form of free lessons.
- Language knowledge quiz: organize an online quiz where students compete by answering questions related to the culture, grammar, and history of languages. Prizes can include discounts on courses or access to special educational materials.
On-site and online events
The European Day of Languages is an excellent opportunity to organize engaging events both at school and online. You can invite special guests, such as native speakers, or conduct workshops that encourage language learning.
- Language workshops: organize free workshops with native speakers, during which students can get accustomed to the natural sound of the language and learn cultural trivia.
- Webinar: host a webinar to show potential students how learning a language can assist them in their careers or travels.
- Online meetings: arrange a live Q&A session with instructors, where participants can ask questions about language learning.
- Quizzes on the website: create an interactive quiz on the website to help users assess their language proficiency level. You can integrate it with the school’s offerings, suggesting an appropriate course based on the quiz result.
- Free educational materials: you can offer participants free educational materials, such as e-books, lesson plans, or access to language-learning support apps.
Ready-to-use materials
Did you know that Europeans consume 50% of the world’s chocolate production? Or that lions once roamed Europe? There are plenty of facts about Europe that most of us have no idea about. On the occasion of the European Day of Languages, you can find many ready-to-use materials online, including on the official #EDL website!
Especially for you, we put together the most interesting of them and we make them available as a pdf file. This is where you will find curiosities that are bound to surprise not only children but also adults. Download them by clicking here!
Loading…
Summary – European Day of Languages
The European Day of Languages is the perfect opportunity to promote your language school. By effectively using social media, organizing contests, and other events, you can not only increase brand awareness but also attract new students. Focus not only on the school but also on what participants can gain from the events. Highlight the benefits for participants and use various content forms that educate and engage your community.
Emphasize that events organized at your school will allow participants to develop their language skills in practice. Propose special offers and discounts on language courses to event participants, which will further encourage enrollments. This is an effective way to promote your language school during the European Day of Languages. You can learn more about how to acquire clients for a language school in 2024 in our latest article!