How to attract new clients?

How to increase the incomes of a language school owing to Google Analytics?

11/03/2015 awirkowska

Today’s entry develops further on the guide related to Google Analytics published in February. If you already have Analytics installed, you measure traffic at the proprietary website and collect data, you will learn what conclusions follow from the collected data and how to use it to improve school’s competitiveness.

How to create a perfect corporate identity for a language school?

25/02/2015 awirkowska

Make sure your branding is coherent You get only one chance to make a good first impression. If you want to create effectively the brand image of your school, remember about making sure the visual identification is coherent.

How to use surveys in a language school

18/02/2015 awirkowska

They say about business that you can’t manage what you can’t measure. But what exactly and how should be analysed in a language school? The best idea is to get feedback from course participants. There are simple ways to obtain feedback that will help you to improve the level of satisfaction from classes.

Should language school use Google Analytics?

11/02/2015 awirkowska

A huge advantage of Internet over other, traditional media is the potential to measure precisely how users use it. Of course proper tools are needed for that. The best of the free ones is Google Analytics. But how can it help you to run a language school? Read on!

E-learning is easy

04/02/2015 awirkowska

Whether you budget is null or fifty thousand Euro, you too can bring online learning to your language school. Learn how to do that.

Online advertising: how to use it for the promotion of a language school?

28/01/2015 awirkowska

We have excellent news: you don’t have to be an online advertising ninja to promote your business! The simplest and still the most popular form of online advertising are banners, which you buy at a website, paying per a defined number of hits. But the online market is not limited to just so-called display advertising. It is […]

10 reasons to invest in social media communication

21/01/2015 awirkowska

Facebook, Twitter, LinkedIn, Instagram – those are presently the most fashionable places to be on the Internet. This is where representatives of almost all sectors advertise today. Both the biggest and the smallest ones. Do you know why social media enjoy such popularity? Do you know those portals? Do you have an idea how to […]

What do you lose through fear of new technologies?

07/01/2015 awirkowska

Some people fear changes: they don’t want to use new technologies either in language teaching or in running of the office. Why is it so? How does the fear of the new, limit our professional development? What do you lose this way? Let’s see:)

Emotional Intelligence: what can it give to a course instructor and school director?

17/12/2014 awirkowska

Without a good command of a language, you cannot be a course instructor. Without good management skills, you cannot be the boss. This is clear 🙂 But there’s much more than that. Professional successes come easily to some teachers but are much harder to achieve for others. Some are so much sought-after by employers and […]

How to attract language school course participants? – The teaching

10/12/2014 awirkowska

Standard teaching methods are not enough anymore to attract customers, so try to incorporate into your methodology some elements that will give you added value compared to the offer of other schools.

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