CRM module – managing student relationship with LangLion

A completely new CRM (Customer Relationship Management) module has appeared at the LangLion Platform for managing the contacts and tasks. We do not need to convince anyone as regards the importance of building strong relationships with the students. This is why we are providing a tool that will help you to tame the data about customers, improve the effectiveness of sales actions and to start delegating tasks onto employees in a straightforward way.

We need a CRM system that would be able to help in managing the customers, the tasks assigned to particular employees and teachers and – more generally – in recording relevant pieces of information and things to do.

CRM, or the Customer Relationship Management Module at the LangLion Platform serves the purpose of managing the contacts with current, archived and potential students. It enables creation of notes, planning and describing the phone contacts, meetings with customers.

Owing to the module you can:

• easily perform a long-term analysis of consumer behaviours,
• create customer segments and match the marketing action to them,
• Improve the effectiveness of sales actions,
• efficiently delegate tasks into the employees,
• survey and influence customer satisfaction,
• control many school units at the same time and create coherent strategies,
• and first and foremost you can speed up your work, owing to the integration of administration, sales and marketing departments.

See in our guide what the CRM module looks like in practice.

Is your language school ready now for implementation of CRM? 

To determine the extent of language school’s readiness for implementation of CRM, one should consider the following issues:

• Familiarity with customers – or how well you know your students: who your customer is, how much you know about their individual needs and preferences; the degree of satisfaction, plans for the future etc.
• Customer segmentation based on their value – or: did you divide your customers according to the value they generate presently for the school and the value they might generate in the future (their potential)? Do you treat students differently depending on how valuable a given customer is for the company?
• Interactions with customers – or what means you use to communicate with your customers.
• Matching the products and services to customer needs – this is an answer to the question of whether you only sell standard goods and provide standard services or perhaps you match them to individual needs of your customers? To what extent the students might demand such customization to their needs and preferences?
• Building relations with customers – you can limit your contacts with customers exclusively to the process of promotion and sales, and to provision of support after completion of sales. But you can also maintain a constant dialogue with students, regularly surveying their needs, preferences and level of satisfaction.