{"id":6345,"date":"2025-04-18T13:22:22","date_gmt":"2025-04-18T12:22:22","guid":{"rendered":"https:\/\/blog.langlion.com\/en\/?p=6345"},"modified":"2025-04-18T13:26:23","modified_gmt":"2025-04-18T12:26:23","slug":"how-does-plain-language-help-in-communication-and-marketing-in-a-language-school","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/how-does-plain-language-help-in-communication-and-marketing-in-a-language-school\/","title":{"rendered":"How does plain language help in communication and marketing in a language school?"},"content":{"rendered":"\n
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The modern educational market is full of challenges. Language schools compete for the attention of students who encounter thousands of messages every day on the Internet, social media or on street banners. In this clamor, it’s much harder to break through with information about a new offer or promotion. To make it easier to reach the audience (whether it’s a potential student or someone already enrolled), it’s worth paying attention to the concept of „plain language.”<\/p>\n\n\n\n

What will you find in this article?<\/strong><\/p>\n\n\n\n

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  1. What is plain language?<\/a><\/li>\n\n\n\n
  2. Why does it matter in a language school?<\/a><\/li>\n\n\n\n
  3. Benefits of using plain language in a language school<\/a><\/li>\n\n\n\n
  4. How to implement plain language in a language school?<\/a><\/li>\n\n\n\n
  5. Summary<\/a><\/li>\n<\/ol>\n\n\n\n

    What is plain language?<\/strong><\/h2>\n\n\n\n

    Plain language is an approach that allows us to communicate in a clear, transparent, and understandable<\/strong> manner for most people \u2013 including the elderly, foreigners learning English, or simply busy clients who want to quickly understand what you have to offer.<\/p>\n\n\n\n

    Plain language relies on short sentences, simple vocabulary, and logical structure<\/strong>. It avoids unnecessary jargon, passive voice, or lengthy introductions like „We kindly inform you that…”. It should sound like we usually talk to another person<\/strong> \u2013 specific, with a clear purpose, and without barriers in the form of convoluted constructions. The goal is to facilitate the recipient’s understanding of the message, not to minimize the content to mere generalities.<\/p>\n\n\n\n

    Plain language vs. „easy language”<\/strong><\/h3>\n\n\n\n

    Sometimes, we also talk about the so-called easy-to-read language (ETR \u2013 easy to read)<\/strong>, which is aimed at individuals with greater communication needs, such as seniors, people with disabilities, or those just learning the language. While plain language can help most of your students, „easy language” is a special form of communication that is even more simplified, usually used in materials dedicated to a specific group of recipients.<\/p>\n\n\n\n

    Why does it matter in a language school?<\/strong><\/h2>\n\n\n\n

    Marketing and promotion<\/strong><\/h3>\n\n\n\n

    If your offer is presented in a complicated way, potential students may simply stop reading and… look for another school.<\/strong><\/p>\n\n\n\n

    In accessible, understandable messages, it’s easier to showcase the real benefits<\/strong> of learning at your institution, such as achieving language fluency in a shorter time or offering a flexible schedule. To this end, it’s worthwhile to use case studies, as students can share their experiences, feelings, and results achieved by learning at your school in their own words.<\/p>\n\n\n\n

    Communication with students<\/strong><\/h3>\n\n\n\n

    It’s not just about promotional texts, but also about daily announcements, emails, regulations, or even social media posts<\/strong>. Rules for using the e-journal? Change of class schedule? Information about a language trip? Each of these communications is easier to implement and understand if you use clear, accessible language.<\/p>\n\n\n\n

    Building relationships and trust<\/strong><\/h3>\n\n\n\n

    An overly formal tone or excessive use of specialized vocabulary can create a distance<\/strong> between you and the students. Friendly, simple language makes recipients feel more comfortable when interacting with the school. They are more likely to ask questions and share their opinions, which in turn allows you to develop and improve your offerings.<\/p>\n\n\n\n

    If you want to learn more about this topic, check out our other article, NPS: how to survey customer satisfaction with a single indicator<\/a>.<\/strong><\/p>\n\n\n\n

    Benefits of using plain language in a language school<\/strong><\/h2>\n\n\n\n