{"id":5692,"date":"2023-03-23T17:21:51","date_gmt":"2023-03-23T16:21:51","guid":{"rendered":"https:\/\/blog.langlion.com\/en\/?p=5692"},"modified":"2023-03-24T19:05:38","modified_gmt":"2023-03-24T18:05:38","slug":"5-tips-on-how-do-you-get-your-newsletters-opened-guest-post-by-bill-soady","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/5-tips-on-how-do-you-get-your-newsletters-opened-guest-post-by-bill-soady\/","title":{"rendered":"5 tips on how do you get your newsletters opened!        Guest post by Bill Soady"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.langlion.com\/en\/wp-content\/uploads\/2023\/03\/5-tips-on-how-do-you-get-your-newsletters-opened-1024x1024.png\" alt=\"\" class=\"wp-image-5700\"\/><\/figure>\n\n\n\n<p><strong>It is difficult to break through, right? <\/strong><\/p>\n\n\n\n<p>All the constant offers.<\/p>\n\n\n\n<p>Your client and potential students get in their email inboxes.<\/p>\n\n\n\n<ul><li>Do you send newsletters?<\/li><li>But click-through rates freeze like magic?<\/li><li>Do you want to get their attention?<\/li><li>But don\u2019t know how or want to be intrusive?<\/li><\/ul>\n\n\n\n<p>In today\u2019s short, guest post, Bill Soady, Marketing and Customer Service Consultant for Language Schools shares some tips on how to make the indicators skyrocket!<\/p>\n\n\n\n<p><strong>25% Only!<\/strong><\/p>\n\n\n\n<p>On <em>average<\/em>.  <\/p>\n\n\n\n<p>Of your marketing emails ever get read.  <\/p>\n\n\n\n<p>So, which is best for you and your email content?<\/p>\n\n\n\n<ul><li>If you post once a month, it&#8217;s read once every four months.<\/li><li>If you post once a week, it\u2019s read once every four weeks.<\/li><li>If you post four times a week, it\u2019s read once a week.<\/li><li>If you post once a day and it&#8217;s read 3 times a week!&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>But won\u2019t my subscribers get annoyed if I send more emails?<\/strong><\/p>\n\n\n\n<p>Only if your content is not engaging, provides value, is entertaining, or doesn\u2019t motivate your reader. <\/p>\n\n\n\n<p>Subscribers who hit unsubscribe are not your ideal clients anyway, so they are best off your list. <\/p>\n\n\n\n<p>Your ideal clients will simply ignore those emails they don\u2019t have time to read.<\/p>\n\n\n\n<p>But they will continue to read 25% of your content which keep you front of mind. So, when your subscriber list (now filled with laser-focused ideal clients) is presented with an irresistible offer, they are more likely to buy. <\/p>\n\n\n\n<p>Buy from you, and not your competitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you get your emails opened?<\/h2>\n\n\n\n<p><strong>1. Subject lines<\/strong><\/p>\n\n\n\n<p>Did you know that nearly&nbsp;<strong><a rel=\"noreferrer noopener\" aria-label=\" (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\">50%<\/a><\/strong>&nbsp;(yes, that\u2019s half) of all email recipients, open the email based solely on the strength of a good email subject line? <\/p>\n\n\n\n<p>They don\u2019t know for sure what the email contains, they don\u2019t know how long the email will be, and they don\u2019t know what benefit they\u2019ll receive. <\/p>\n\n\n\n<p class=\"has-background has-light-green-cyan-background-color\"><strong>An email is a mystery box until we add the subject line. <\/strong><\/p>\n\n\n\n<p>A good tool to test your subject lines meet industry standards is to use <a rel=\"noreferrer noopener\" aria-label=\" (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/www.subjectline.com\/\" target=\"_blank\">subjectline.com<\/a><\/p>\n\n\n\n<p><strong>2. Keep Email Subject Lines ASAP: As Short as Possible<\/strong><\/p>\n\n\n\n<p>Your clients are busy, don\u2019t waste their time. <\/p>\n\n\n\n<p>The subject line should give them a REASON to open the email. <\/p>\n\n\n\n<p>Save the details for the email itself. <\/p>\n\n\n\n<p>Keep it short, to the point, and never push the character count or your message will get cut off mid-&#8230;<\/p>\n\n\n\n<p><strong>Examples of short, effective subject lines:<\/strong><\/p>\n\n\n\n<ul><li>It\u2019s finally here!<\/li><li>Feature updates are available.<\/li><li>Join us tomorrow.<\/li><li>Half off everything in stock.<\/li><li>Sorry, you missed it.<\/li><\/ul>\n\n\n\n<p><strong>3. Deadlines, Scarcity, and Fear of Missing Out (FOMO)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.langlion.com\/en\/wp-content\/uploads\/2023\/03\/5-tips-on-how-do-you-get-your-newsletters-opened-1-1024x1024.png\" alt=\"\" class=\"wp-image-5701\"\/><\/figure>\n\n\n\n<p>People hate missing an opportunity. <\/p>\n\n\n\n<p>Think about when you were a kid and you heard the bells of the ice cream truck blocks away. <\/p>\n\n\n\n<p>You\u2019d start asking all sorts of questions: Where is it? How far away? <\/p>\n\n\n\n<p>Will it drive down our street?<\/p>\n\n\n\n<p>By the time you ran outside, money in hand, you were primed to buy. <\/p>\n\n\n\n<p>No matter how old we get, we\u2019re still triggered by the idea that something great is about to happen and we\u2019ll be left out!<\/p>\n\n\n\n<p>Set the notion of a ticking clock or limited quantities.<\/p>\n\n\n\n<p>You should help the client arrive at their eventual conclusion. <\/p>\n\n\n\n<p>When clients are busy they\u2019ll let your offers sit on the back burner, that\u2019s why they need a motivator to decide.<\/p>\n\n\n\n<p><strong>FOMO-driven email subject line examples:<\/strong><\/p>\n\n\n\n<ul><li>Register by August 2nd!<\/li><li>I grew sales by 800% with\u2026<\/li><li>For our first 500 sign-ups\u2026<\/li><li>Only 6 hours left to sign up.<\/li><li>We just restocked.<\/li><li>This will not be replaying this event.<\/li><li>After this Friday, it goes into the vault.<\/li><li>Oops, looks like you forgot something.<\/li><li>You\u2019re losing 15% of your sales, here\u2019s why.<\/li><li>The 5 tips all marketers overlook.<\/li><\/ul>\n\n\n\n<p><strong>4. Emojis Make for Good Email Subject Lines<\/strong><\/p>\n\n\n\n<p>Many entrepreneurs and businesses are resistant to using emojis because they\u2019re perceived as being childish or unprofessional.  <\/p>\n\n\n\n<p>The fact is emojis are not only becoming a greater part of typical communication, but they can be a HUGE boost to open rates when used correctly. <\/p>\n\n\n\n<p>Think of emojis like salt in a dish, add just a little and it elevates everything, but too much and your guests will be running for the exits.<\/p>\n\n\n\n<p>As it turns out, emoji placement also affects recipients\u2019 perception of a subject line. <\/p>\n\n\n\n<p>Shelley Walsch, the founder of content marketing agency <strong><a rel=\"noreferrer noopener\" aria-label=\" (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/shellshockuk.com\/\" target=\"_blank\">ShellShock<\/a><\/strong>, tested 3.9 million emails. <\/p>\n\n\n\n<p>She found that <strong><a rel=\"noreferrer noopener\" aria-label=\" (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/www.searchenginejournal.com\/emojis-in-subject-lines\/378280\/\" target=\"_blank\">7 out of 12 analyzed campaigns<\/a><\/strong>&nbsp;indicated that including an emoji at the end of a subject line resulted in a better open rate than when the emoji is at the beginning.<\/p>\n\n\n\n<p><strong>5. Email Subject Line Personalization<\/strong><\/p>\n\n\n\n<p>People love their own names. <\/p>\n\n\n\n<p>It makes them feel seen and important. <\/p>\n\n\n\n<p>By adding a subscriber\u2019s name to your subject line, you not only drastically increase open rates, but you put the notion in the lead\u2019s mind that you\u2019re speaking directly to them. <\/p>\n\n\n\n<p>This sort of thing makes you stand out in a flooded inbox.<\/p>\n\n\n\n<ul><li>Stephanie, here\u2019s our latest article about corgis!<\/li><li>Brandon, download these animation tools.<\/li><li>Nicole, have you seen our latest font options?<\/li><\/ul>\n\n\n\n<p>They say that food cooked with love and attention tastes better and the same can be said about your attention to your emails and your subject lines in particular. <\/p>\n\n\n\n<p>Give them both more care and attention and you will get better deliverability.<\/p>\n\n\n\n<p>Get these better and your audience will actually look out for your emails and <em>look forward<\/em>&nbsp;to receiving them in the future. <\/p>\n\n\n\n<p>To your email success!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.langlion.com\/en\/wp-content\/uploads\/2023\/03\/5-tips-on-how-do-you-get-your-newsletters-opened-2-1024x1024.png\" alt=\"\" class=\"wp-image-5702\" width=\"181\" height=\"181\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:left\"><strong>Bill Soady<\/strong> is a Marketing and Customer Service Consultant for Language Schools. <\/p>\n\n\n\n<p>He specializes in attracting more consistent quality leads, with A-player staff and retaining over 80% renewals every year. <\/p>\n\n\n\n<p>Book a clarity session via <a rel=\"noreferrer noopener\" aria-label=\" (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/calendly.com\/billsoady\/30min\" target=\"_blank\">this link<\/a>. <\/p>\n\n\n\n<p><em>\u201cI will not try and sell you anything during this call, but after jumping on your clarity session&#8230;you&#8217;ll know exactly what you need to do to GROW your business.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is difficult to break through, right? All the constant offers. Your client and potential students get in their email [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13,27,12,26,18,29],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/5692"}],"collection":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/comments?post=5692"}],"version-history":[{"count":17,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/5692\/revisions"}],"predecessor-version":[{"id":5715,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/5692\/revisions\/5715"}],"wp:attachment":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/media?parent=5692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/categories?post=5692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/tags?post=5692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}