{"id":4971,"date":"2020-08-10T13:39:27","date_gmt":"2020-08-10T12:39:27","guid":{"rendered":"http:\/\/blog.langlion.com\/en\/?p=4971"},"modified":"2022-01-12T12:42:50","modified_gmt":"2022-01-12T11:42:50","slug":"google-analytics-how-to-create-how-to-use-it-how-to-read-the-data-and-why-it-is-a-must-have-of-any-language-school","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/google-analytics-how-to-create-how-to-use-it-how-to-read-the-data-and-why-it-is-a-must-have-of-any-language-school\/","title":{"rendered":"Google Analytics \u2013 how to create, how to use it, how to read the data and why it is a must-have of any language school"},"content":{"rendered":"\n
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As the owner of a language school you know very well that when undertaking any actions (whether related to sales or marketing), you analyze them and assess the effects, even if you are not aware of that. You check students\u2019 satisfaction, evaluate the work of the secretariat and sales results of your representatives. Now that you know a website is not just a showcase, but also a kind of virtual \u201esales expert\u201d, it is time to learn how to measure the outcomes of its operations in a simple way \ud83d\ude09<\/strong><\/p>\n\n\n\n

And this is where Google Analytics comes to the rescue. This is nothing more than a free tool offered by Google, which is a system of statistics and provides the possibility to measure the traffic at our website and collect data about users. Owing to it we can determine whether the website fulfills its role, what actions bring about the best effects, and what requires a potential improvement. How is this possible? By placement at our website of a special code, which collects data about users that are of relevance for us and sends them to Google Analytics, where they are analyzed and presented in the form of reports and statistics. Then we can learn how users visiting the website behave, what attracts their attention, and what their preferences are. This helps us to tailor the website to the target group we want to reach.<\/p>\n\n\n\n

What we shall start with, or merging the website with Google Analytics<\/h3>\n\n\n\n

This is very simple! To merge your website or blog with Analytics service, you need to have a Google account, but not necessarily Gmail. You will learn step by step how to create an account HERE<\/a>.<\/p>\n\n\n\n

If we already have a Google account, we create an Analytics account by logging in at the following address: https:\/\/marketingplatform.google.com\/about\/analytics\/ <\/a><\/p>\n\n\n\n

How to create the account?<\/h3>\n\n\n\n
  1. Click on the button Start for free.<\/em><\/li>
  2. Click on the button Create for free.<\/em><\/li>
  3. This is where the entire account creation starts. We provide the account name and choose the data sharing options.<\/li>
  4. We click on Further.<\/em><\/li>
  5. We decide what we want to measure (network\/application), in this case, it is a network, and we click on Further.<\/em><\/li>
  6. We provide the website address, choose the industry category, time zone, and click on Create.<\/em><\/li><\/ol>\n\n\n\n
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    We accept the terms of service and we are all set! We receive the code, which we place later at the website. As concerns code\u2019s installation, this task is better entrusted to the webmaster responsible for support of your website. He will certainly know how to place the code at your website fast and efficiently.<\/p>\n\n\n\n

    How to use and read the data?<\/h3>\n\n\n\n

    When we log into Google Analytics, the first page we are going to see is the Landing Page. It is divided into two parts: the menu placed on the left and the desktop presenting individual statistics. From this place, we have access to several categories, which – after clicking on them – are going do show to us some more detailed data. Let us go through all of them one by one.<\/p>\n\n\n\n

    Recipients<\/h3>\n\n\n\n

    A chart presenting user behaviors at your website from the point of view of:<\/p>\n\n\n\n