{"id":3267,"date":"2017-06-07T11:52:15","date_gmt":"2017-06-07T10:52:15","guid":{"rendered":"http:\/\/blog.langlion.com\/en\/?p=3267"},"modified":"2017-06-07T12:02:00","modified_gmt":"2017-06-07T11:02:00","slug":"how-to-generate-sales-leads-smartly","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/how-to-generate-sales-leads-smartly\/","title":{"rendered":"How to generate sales leads smartly?"},"content":{"rendered":"

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Lead generation, prospect, conversion, sales pipeline \u2013 do those terms sound for you like ones bordering on English and magic? Learn how to attract smartly the people who can become your customers soon. Have no fears, this will follow the KISS formula: Keep It Sweet and Simple. <\/strong><\/p>\n

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\u00a0The story of the two who \u2026 like your school<\/strong><\/h3>\n
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Lead generation<\/strong>\u00a0is a marketing process of \u00a0the acquisition of contacts of people interested in your language course. In the entire process we encounter people at various purchase stages.<\/p>\n

To begin with, let me introduce Mark.<\/strong>\u00a0Mark follows you at Instagram, likes your Facebook posts. But when you want to sell a language course to him, he says:\u00a0Not now \u2026\/ I have no time for this \u2026\/ I like your articles about learning but I am not interested in buying a course.<\/em>\u00a0<\/em>He is a person who becomes involved in, and is connected with your school. Additionally, you have his contact data, which you can use in the future. This is a\u00a0LEAD<\/strong>.<\/p>\n

There is also Barbara<\/strong>, who completed the course enrollment form, passed the placement test and awaits information from you about learning options. Barbara is motivated for language learning and she is in your school on top of that. In the beginning Barbara also only followed your articles, but she became to like them so much that she entered your website and took some steps to purchase a course. This is already a\u00a0PROSPECT<\/strong>, i.e. a person determined to make the purchase.<\/p>\n

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What shall you do to put Mark in the place of Barbara?<\/strong><\/h3>\n
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The task is simplified insofar that today before a customer decides to purchase a given product or service, they will manage to learn everything about a given company, read opinions of the customers and will have the\u00a0KNOWLEDGE<\/strong>. Certainly, every stick has two ends because if potential customers find unfavourable info about your school or will have problems with finding basic pieces of information, e.g. a price list, they will most likely not contact you at all.<\/p>\n

The situation used to look differently in the past when those were employees who had to find contacts to leads, and contact them by surprise.<\/p>\n

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All actions making potential customers find your language school \u2013 frequently before they decide to make the purchase \u2013 are called the Inbound Marketing<\/strong> strategy.<\/p>\n

How to initiate such actions?<\/h4>\n

You have to generate interest, offer informational and entertaining content, which will\u00a0build relations and arouse emotions of your recipients<\/strong>. Additionally, you should ponder on whether you distribute your content thorugh all channels where the buyers spend their precious time.<\/p>\n

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Tested methods to generate leads<\/strong><\/h3>\n
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Content Marketing<\/strong><\/h4>\n

This is a strategy for creation of valuable content with a view to attracting interest, soliciting and involving a clearly defined recipient group. Interesting materials exerting impact on recipients, which can be also easily shared, are most recommended.<\/p>\n

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What are the most effective actions in this area?<\/em><\/span><\/h4>\n