{"id":2720,"date":"2016-06-13T14:25:46","date_gmt":"2016-06-13T13:25:46","guid":{"rendered":"http:\/\/blog.langlion.com\/en\/?p=2720"},"modified":"2016-06-24T14:15:56","modified_gmt":"2016-06-24T13:15:56","slug":"let-your-clients-find-you-in-google-a-short-seo-story","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/let-your-clients-find-you-in-google-a-short-seo-story\/","title":{"rendered":"Let your clients find you in Google – a short SEO story"},"content":{"rendered":"

\"X<\/a>Can you really be sure that the potential customer, looking for the „best language school in Berlin” will find exactly\u00a0your school? Search Engine Optimization\u00a0will help you increase the visibility of your website. Learn simple tips to improve\u00a0its position and increase the number of students.<\/strong>
\n
\n1. Check, if you are on Google<\/strong><\/p>\n

The first essential step is to check whether your site is listed on Google. You can do this by typing in the search window\u00a0„site: website address of your language school<\/em>.” You must keep in mind that the network is being monitored by the so-called web crawlers<\/strong>, which are not always effective enough to index your web pages. If you do not find your website it is most likely that it’s designed in the wrong way, it is not linked\u00a0to other sites or a new and Google’s special algorythms\u00a0have\u00a0not managed to include it yet.<\/p>\n

2. See how you present your business<\/strong><\/p>\n

If you need some\u00a0flashcards to learn English, then you type this phrase in the Google search.\u00a0Think about how your potential students are looking for a language school – „the best language school in Madrid”, „Spanish language courses” or simply „language school”. After entering the latter I’ve seen around 5,000,000 results<\/strong>. Enter the name of your school and take note of the three elements, which are described below.<\/p>\n

\"5467722470653952\"<\/a><\/p>\n

A<\/strong> – The page title is the most important from the point of view of SEO, because it appears in search results. Also, remember about a correct title bar. It should be short,\u00a0match the content of the page and count from 10 to 70<\/strong> characters, including spaces.\u00a0It also\u00a0may contain the name of the school, location or areas of activity.<\/p>\n

Useful tip: Try to avoid setting titles that are not related to the content or incomprehensible such as. Page 2, Untitled. Too long titles are cut by Google, so watch out for\u00a0ellipsis (…)<\/p>\n

B<\/strong> – URLs should refer to what is on the individual pages of your website for example. Https: \/\/languageschool.com\/courses\/for-students\/<\/strong>. It should ensure that that they are legible and easy to link. Addresses containing unnecessary parameters can confuse users.<\/p>\n

Useful tip: Remember that your page URLs should\u00a0not contain unnecessary parameters in the style https: \/\/languageschool.com\/folder1\/104367b.html<\/p>\n

C<\/strong> – Page description refers to the content of the pages and contains one or two sentences. On one hand, informs about the content but on the other should encourage\u00a0to click. Keep in mind that Google can choose any part of the text from the page to display, if it considers that it matches\u00a0better the query.<\/p>\n

Useful tip:<\/strong> The descriptions for each page should not exceed 156 characters<\/strong> (best when it ends with a dot).<\/p>\n

Words that\u00a0match the search query are automatically in bold font, which is a hint for\u00a0the client that they will find on the page the information they\u00a0need.<\/p>\n

3. Offer useful content<\/strong><\/p>\n

Content marketing appears on every step, not without reason. Interesting blog articles, guides, e-books, video lessons<\/strong> – all are of interest for the student and all\u00a0can be used to win a better spot in Google. The biggest impact on the position have popularity of the content and the\u00a0share count.<\/strong><\/p>\n

When \u00a0typed\u00a0„how to learn German”, immediately I’ve\u00a0located the language school that offers such courses. How? With their blog, which was in the fourth position in the search engine – the example below.<\/p>\n

\"6642637349584896\"<\/a><\/p>\n

Useful tips:<\/strong><\/p>\n

Your content, whether it’s a blog post or a description of each language course, should always be legible and in any case shouldn’t\u00a0contain language errors. Do not place text as an image, because this way it prevents users from copying interesting content.<\/p>\n