{"id":2674,"date":"2016-04-08T13:57:18","date_gmt":"2016-04-08T12:57:18","guid":{"rendered":"http:\/\/blog.langlion.com\/en\/?p=2674"},"modified":"2016-04-15T14:02:18","modified_gmt":"2016-04-15T13:02:18","slug":"5-common-mistakes-when-managing-a-facebook-fan-page","status":"publish","type":"post","link":"https:\/\/blog.langlion.com\/en\/5-common-mistakes-when-managing-a-facebook-fan-page\/","title":{"rendered":"5 common mistakes when managing a Facebook fan page"},"content":{"rendered":"

\"23004453_l\"<\/a><\/p>\n

Many people responsible for marketing in smaller and larger companies believe that you\u00a0just\u00a0have to be on Facebook. Period. Generally an interesting fan page of language school is a good idea for the promotion, especially that students usually are curious about the world and got used to the technologies.\u00a0But if a\u00a0good Facebook management is a puzzle for you, you’d better focus on a different form of communication. Today we want to present five common mistakes made when managing a\u00a0fan page on Facebook!<\/strong><\/p>\n

<\/p>\n

1.\u00a0What is the reason I’m on Facebook?<\/strong><\/p>\n

The company needs a\u00a0fan page, because we all have one. And then it publishes randomly selected content: jokes, links to major news stories in foreign news services, and entries about\u00a0the upcoming weekend. Most of the published posts are\u00a0generally not related to the business. Result? The entries are a\u00a0chaos, and fans quickly run away from it, because they don’t see the \u00a0reason why they should read it.<\/p>\n

2.\u00a0Irregularity<\/strong><\/p>\n

Let’s say that the school has published the latest post three months ago, and suddenly – in the last days of August – publishes 5 times\u00a0day. Of course it has to do with the fact that September is the month of new registrations. Unfortunately, this campaign may not bring the desired effect, because Facebook requires a thorough rethinking of strategy and \u00a0irregularity in publishing entries\u00a0can cause more damage then do good.\u00a0Every day you have to publish something interesting, even in the middle of summer, when the school is closed or working on 25% capacity.<\/p>\n

Even better is if you post in\u00a0a constant cycle,\u00a0for example always at 8 am and it will be ” a word of the day”. Do you like the fact that your favorite show is always at the same time in the same day of the week? Well, fans on Facebook also like regularity. You can not fool them with a sudden increase of\u00a0activity.<\/p>\n

3.\u00a0No interesting content\u00a0<\/strong><\/p>\n

If you think that\u00a0daily publishing \u00a0of the electronic version of a leaflet or a poster on Facebook will bring you more fans and the conversion rate will increase, you\u00a0underestimate the Internet. Social network is a place where users are looking for something interesting, inspiring, interesting, funny. It can not be intrusive advertising, where every other word is „buy” or „a promotion”.<\/p>\n

You do not know what content to publish? Check out the biggest Facebook fan pages like AT&T, Coca-Cola, Star Wars.\u00a0See how the big players do it and try to see the pattern.<\/p>\n

4.\u00a0Buying the „likes”<\/strong><\/p>\n

Some people think that because their fan page has\u00a0a few fans, they\u00a0need to buy the likes\u00a0– you can find offers like that all over the Internet e.g Craig’s list<\/em>.\u00a0\u00a0But buying fans means\u00a0buying low-quality traffic to your fan page and that is … a waste of money.<\/p>\n

If you run a language school in let’s say Phoenix, then try to publish \u00a0interesting content for people that liked you school, mainly this will be people from Arizona. You can also run a small campaign using advertising tools on Facebook – 25$\u00a0per month with appropriate configuration is reasonable and quite effective budget. Buying random\u00a0fans who \u00a0live in Warsaw\u00a0or Beijing, is a waste of money.<\/p>\n

5. When in Rome don’t do as Romans do.<\/strong><\/p>\n

Part of the fan page administrators \u00a0use shortcuts \u00a0rather than come up with their own interesting content. They publish the same thing as others – pictures of cats, „what do you do on the weekend. It’s a poor way to stand out. These are the posts that show up on thousands of fan pages. Invent something more interesting – Internet users more likely to react to entries related to your specific language institution, the location where you are, than the generic entries.<\/p>\n

You run your school’s fan page on Facebook? Or you have given it to the professionals? Share your ideas and thoughts in the comments.<\/p>\n

14th of April at 1 pm EST\/6 pm GMT I will host a Webinar about Facebook. You will learn about how important is social media marketing today. Register here:\u00a0https:\/\/attendee.gotowebinar.com\/register\/8256884097621279234<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Many people responsible for marketing in smaller and larger companies believe that you\u00a0just\u00a0have to be on Facebook. Period. Generally an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13,27,11,26,17,29],"tags":[20],"_links":{"self":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/2674"}],"collection":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":4,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"predecessor-version":[{"id":2687,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions\/2687"}],"wp:attachment":[{"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.langlion.com\/en\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}