How to attract new clients?

4 ways to increase the speed of the communication with students

13/03/2018 awirkowska

An average time of answering a question related to customer service is 15 hours and 17 minutes. As digital channels and online availability of language schools develop, expectations of the customers with regards to mutual communication grow. How to increase the communication speed and contribute to a positive customer experience?

6 trends in website design for 2018

13/02/2018 awirkowska

An average lifespan of a website is approximately two years. Which by no means implies that after elapse of such a period we are forced to create a completely new site. It all depends mainly on whether the newest standards and trends were accounted for in the website’s design and deployment. In today’s entry, I […]

A good promotional video for a language school – what is it exactly like?

31/01/2018 awirkowska

If you wonder whether you need a promotional video at all, perhaps you will be convinced by the fact that every day your potential customers play and share millions of videos, which spread very fast across social media. Why exactly should you make one and what an advertising spot for your language school should look […]

A language school’s blog – why and how it should be run? (+RANKING 2018)

16/01/2018 awirkowska

In recent years corporate blogs have been springing up like mushrooms as part of content marketing strategies. Several language schools try blogging, but very few are successful. What to do to be in the latter group? Check the tips that will help you to build a blog worthy of a place in a ranking and […]

How to write the “About us” page to win a customer?

14/11/2017 awirkowska

Most language schools have the “ABOUT US” tab. Who does not stress in their offer professional teachers, modern teaching curriculum, many years of experience in teaching and several languages in the offer… Exactly. How a few sentences can persuade a customer to buy a language course in your school and not any other?

What you should remember before a new school year? [INFOGRAPHICS]

28/08/2017 awirkowska

Download it in PNG version Something else comes to your mind? Feel free to share your ideas with me.

10 tricks for an effective Facebook Fan Page of a language school

21/06/2017 awirkowska

You don’t have to be a social media expert to take care of major elements of your language school’s Facebook profile. If you have never wondered what its success depends on, it’s high time to learn a few practical tricks. Owing to them you will not only take care of a coherent image of your […]

How to generate sales leads smartly?

07/06/2017 awirkowska

Lead generation, prospect, conversion, sales pipeline – do those terms sound for you like ones bordering on English and magic? Learn how to attract smartly the people who can become your customers soon. Have no fears, this will follow the KISS formula: Keep It Sweet and Simple.

Language school’s Instagram – a method to acquire new students [+CASE STUDIES]

24/05/2017 awirkowska

Does your language school have an Instagram account? If not, think if it would not be worthwhile to create one for 300 million potential customers you are likely to meet there every day. Learn practical methods for promoting you school using photos and videos and win tons of customers.

Mission: reactivation! Or how to regain former students?

10/05/2017 awirkowska

Winning over completely new customers is more difficult than keeping good relations with present students. What about former students? Certainly, you should not give them the brush-off at once. Well, after all the fact that you buy a pair of shoes in an e-store does mean that you will never return there. In the article […]

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